When I was writing a chapter for Leading Church Multiplication almost a year ago I chided a church planting group, without naming them, because they hadn’t updated the news story on their website since 2011. I’d talked to the leaders a couple of times to make sure I was seeing properly, and in each case I was told that they were working on a major awesome upgrade. Soon. Well, it’s nearly 12 months later, I looked again at their site, and nothing’s changed. My heart sinks, because I’m told this organization wants to see more churches planted, but it’s stuck on perfect.
“Done is better than perfect.” –Jon Acuff
Acuff’s point is that sometimes we don’t put any foot forward because we’re afraid of not putting our best foot forward. We delay, freeze, and procrastinate. I agree. Last year I started doing some interim pastoral work for a really wonderful new church. One issue which was brought up shortly after I started helping them was a portion of their website devoted to exposing newcomers to the church. There was an antiquated piece that needed to be changed, and there was a new replacement piece available to be loaded. The new piece was a solid improvement, but it wasn’t perfect. We made an easy decision: Change it out now. Done is better than perfect. We can work toward perfect once we have “done” done.
Stop Waiting for Awesome
Social media strategist Justin Wise puts it this way: “I can read your organization’s mind by looking at your website.” True. That’s why my advice to a denomination, or a church planting organization, or a church, or an individual is to have a great website, but only feature that which can be easily updated. Don’t make the mistake of waiting for awesome. Start with done, and take it from there.